Helping brands define who they are, what they stand for, and how to express it.
Enhancing website performance, UX and SEO to ensure your online presence is intuitive, effective, and drives measurable results.
Helping conscious businesses articulate their values, and evolve their practices to reflect their social and environmental impact.
Crafting compelling content plans and brand stories that resonate with audiences, inspire action, and build lasting relationships.
Designing distinctive visual elements that express your brand's personality and create a memorable, cohesive presence across all touchpoints.
Creating engaging visual and written content that reflects your brand's tone, values, and audience — to inspire, connect, and convert.
Helping brands define who they are, what they stand for, and how to express it.
Enhancing website performance, UX and SEO to ensure your online presence is intuitive, effective, and drives measurable results.
Helping conscious businesses articulate their values, and evolve their practices to reflect their social and environmental impact.
Crafting compelling content plans and brand stories that resonate with audiences, inspire action, and build lasting relationships.
Designing distinctive visual elements that express your brand's personality and create a memorable, cohesive presence across all touchpoints.
Creating engaging visual and written content that reflects your brand's tone, values, and audience — to inspire, connect, and convert.
Helping brands define who they are, what they stand for, and how to express it.
Helping conscious businesses articulate their values, and evolve their practices to reflect their social and environmental impact.
Designing distinctive visual elements that express your brand's personality and create a memorable, cohesive presence across all touchpoints.
Enhancing website performance, UX and SEO to ensure your online presence is intuitive, effective, and drives measurable results.
Crafting compelling content plans and brand stories that resonate with audiences, inspire action, and build lasting relationships.
Creating engaging visual and written content that reflects your brand's tone, values, and audience — to inspire, connect, and convert.
Helping brands define who they are, what they stand for, and how to express it.
Crafting compelling content plans and brand stories that resonate with audiences, inspire action, and build lasting relationships.
Enhancing website performance, UX and SEO to ensure your online presence is intuitive, effective, and drives measurable results.
Designing distinctive visual elements that express your brand's personality and create a memorable, cohesive presence across all touchpoints.
Helping conscious businesses articulate their values, and evolve their practices to reflect their social and environmental impact.
Creating engaging visual and written content that reflects your brand's tone, values, and audience — to inspire, connect, and convert.
Hi, I'm Audrey
After several years working in ethical fashion and brand marketing — from co-founding a circular fashion brand to leading strategy for sustainable concept stores — I realized that most mission-driven brands don't need more content. They need clarity.
I created a strategy framework to help you root your vision, align your voice, and grow without compromising your values.
Hi,
After several years working in ethical fashion and brand marketing — from co-founding a circular fashion brand to leading strategy for sustainable concept stores — I realized that most mission-driven brands don't need more content. They need clarity.
I created a strategy framework to help you root your vision, align your voice, and grow without compromising your values.
Hi,
After several years working in ethical fashion and brand marketing — from co-founding a circular fashion brand to leading strategy for sustainable concept stores — I realized that most mission-driven brands don't need more content. They need clarity.
I created a strategy framework to help you root your vision, align your voice, and grow without compromising your values.
Hi,
After several years working in ethical fashion and brand marketing — from co-founding a circular fashion brand to leading strategy for sustainable concept stores — I realized that most mission-driven brands don't need more content. They need clarity.
I created a strategy framework to help you root your vision, align your voice, and grow without compromising your values.
Services: Content Strategy, Ethical Alignment, Content Creation
I orchestrated a purpose-driven content strategy for Homonoia, a sustainable French accessories brand, from brand creation through five years of growth. I developed social media content—including 520+ Instagram posts, 200+ newsletters, and 50+ influencer or media partnerships — that consistently reflected the brand’s ethical values and aesthetic. This strategy drove strong audience engagement, with 7% average Instagram engagement, newsletters achieving a consistent open rate of 30%, and Pinterest reaching 700,000 impressions in 2024, reinforcing Homonoia’s position as a socially conscious, sustainable brand.
Services: Brand Strategy, Visual Identity
I led the complete development of Homonoia Paris's brand identity over five years, from market research on ethical fashion to defining its visual and messaging strategy. I crafted a cohesive narrative and visual system — including eco-friendly packaging, social media templates, product tags, professional photography, and collection visuals — ensuring the brand’s sustainability and social impact values were consistently communicated across all touchpoints. Over this period, I created 100+ brand assets, strengthening brand recognition, consistency, and storytelling across all channels, and providing a solid foundation for audience engagement and long-term growth.
Services: Website Optimization, Brand Strategy, Ethical Alignment
I led the full development and management of Homonoia’s Shopify site, delivering a smooth, brand-aligned shopping experience. I integrated multiple third-party apps to optimize payments, inventory, and marketing automation, and managed all product data and uploads to boost visibility and sales. By continuously enhancing UX through testing, mobile optimization, and SEO, the site achieved organic traffic growth of nearly 20x from April 2022 to February 2025, with 6% average click-through rate, 2.6% conversion rate, and 40% of traffic from organic sources. This scalable infrastructure ensured consistent messaging, compelling aesthetics, and smooth order processing, supporting the brand’s long-term growth.
Services: Brand Strategy, Content Strategy, Content Creation
Developed and executed a comprehensive marketing strategy for Family Business Central, centered around a detailed editorial calendar managed in Notion. The calendar integrates diverse content channels including LinkedIn, newsletters, Eventbrite emailings, and blog posts, ensuring consistent and timely communication with the target audience. This structured approach optimizes audience engagement by strategically scheduling educational and promotional content, webinars, and Q&A sessions. By aligning content themes with key dates and marketing goals, the calendar facilitates seamless collaboration and effective campaign tracking, driving brand growth and sustained community interaction.
Services: Brand Strategy, Content Strategy, Content Creation
I developed a visibility-boosting free guide PDF lead magnet offering actionable insights on managing a family business. I crafted both the content and design layout, ensuring every visual matched the established branding. To maximize reach, I implemented a coordinated promotional campaign across key digital touchpoints, including social media, dedicated landing pages, and email signatures. The new lead magnet delivered a 7% increase in newsletter subscribers within just a few weeks, while also introducing an automated sign-up system for the first time.
Services: Content Strategy, Content Creation
I developed the LinkedIn content strategy for Family Business Central, managing everything from planning to execution. By crafting a detailed editorial calendar and designing original, on-brand visuals, I ensured each post was engaging, informative, and visually cohesive. Results: impressions grew 10x and members reached 8x over four months, demonstrating both immediate and sustained impact on the company's LinkedIn presence.
Services: Content Creation
To launch a six-week fitness challenge, I designed an Instagram carousel and grid post series characterized by motivating visuals and focused messaging. Each slide was meticulously crafted to engage viewers, communicate essential challenge details, and inspire participation. Typography, imagery, and color scheme were all tailored for clarity and alignment with the Made Toperform brand, maximizing shareability and encouraging user response.
Services: Content Creation
I sourced and curated images of house interiors specifically for her Instagram page to enhance visibility and engagement. My aim was to find interiors that visually resonate with the painter's unique identity and style, creating a harmonious setting for each artwork. I then digitally integrated her paintings into these interiors, presenting them in contexts that amplify their narrative and aesthetic appeal. This tailored approach not only stayed true to her artistic vision but also helped grow her online presence — resulting in a reach increase of over 270%.
I orchestrated a purpose-driven content strategy for Homonoia, a sustainable French accessories brand, from brand creation through five years of growth. I developed social media content—including 520+ Instagram posts, 200+ newsletters, and 50+ influencer or media partnerships — that consistently reflected the brand’s ethical values and aesthetic. This strategy drove strong audience engagement, with 7% average Instagram engagement, newsletters achieving a consistent open rate of 30%, and Pinterest reaching 700,000 impressions in 2024, reinforcing Homonoia’s position as a socially conscious, sustainable brand.
Rating: 5/5 stars
Audrey did amazing work. One of the best freelancers I've used. Highly recommend
Rating: 5/5 stars
Thank you Audrey. Absolutely amazing to work with, listened to all my requests and helped me publish my ebook online. Will hire again definitely recommend
Rating: 5/5 stars
She has consistently delivered beyond my expectations. She has got her head around the details of my business very quickly and created a brilliant marketing plan for both my business and my upcoming book.
Rating: 5/5 stars
Audrey is the consummate professional who takes great pride in her work
Rating: 5/5 stars
Perfectly on time, and very professional. I will definitely be using her again!
Rating: 5/5 stars
Audrey was so wonderful, very kind and patient, and is incredibly prompt with communication. Definitely book Audrey for your next task!
Audrey did amazing work. One of the best freelancers I've used. Highly recommend
Thank you Audrey. Absolutely amazing to work with, listened to all my requests and helped me publish my ebook online. Will hire again definitely recommend
She has consistently delivered beyond my expectations. She has got her head around the details of my business very quickly and created a brilliant marketing plan for both my business and my upcoming book.
Audrey is the consummate professional who takes great pride in her work
Perfectly on time, and very professional. I will definitely be using her again!
Audrey was so wonderful, very kind and patient, and is incredibly prompt with communication. Definitely book Audrey for your next task!
